5 Reasons Why Your Content Engine Is Failing
There are five things that will bring any content marketing engine to its knees. If you don’t plan to avoid them, you’re sure to hit them eventually. Here’s how to avoid that.
Why You Need Me to Write for You
I’m just going to put this out there, I see a lot of people looking for a copywriter/content marketer/word wizard to boost/start/lead their content marketing endeavors. I think a lot of applications get lost in the shuffle, so, based on a cover letter I wrote (and helpfully edited with an AI) here is why you,…
Mark Evans on the rise of fractional CMO, LinkedIn, and storytelling
Episode 11 Show Notes This week I’m chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional CMO, LinkedIn, writing, and storytelling. Mark has a great podcast and newsletter you can find at Marketing Spark. Mark has really inspired me as I moved…
My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism … Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…
Episode 9 Show Notes: Jordan Behan on Repurposing Content
This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts of your content production (this was a not-so-subtle nod to me and my issues with Episode 6). Jordan and I talk about taking things like video (which he publishes weekly and…
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked about one of his…