Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver.
Sheldon and I talked about one of his favorite topics—finding great content through data. From his days at Sysomos Sheldon saw that data—more than what Google Analytics could ever tell us—gave us way more insight into customers and the content they were looking for than ever before.
We still do the things Sheldon pioneered using social data to create content. And maybe one of the earliest ways newsjacking became a thing.
Let’s dive in…
If you want to learn more about Sheldon and the creative work he does for brands you can find him at: