...I've reached my final destination, bought a radio station and she's fifty thousand watts pure and clear...(From the song K S O S by Emmylou Harris) / Home radio studio of Nitty-Gritty Music Radio, you can listen at http://nittygritty.me
| |

My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back

This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism …  Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…

...I've reached my final destination, bought a radio station and she's fifty thousand watts pure and clear...(From the song K S O S by Emmylou Harris) / Home radio studio of Nitty-Gritty Music Radio, you can listen at http://nittygritty.me
| | |

My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content

Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked about one of his…

3 Ways to Start Writing Great Content
| |

3 Ways to Start Writing Great Content

Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…

Stop Playing Content Marketing Roulette
| | |

Stop Playing Content Marketing Roulette

Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…