5 Reasons Why Your Content Engine Is Failing
There are five things that will bring any content marketing engine to its knees. If you don’t plan to avoid them, you’re sure to hit them eventually. Here’s how to avoid that.
My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism … Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked about one of his…
3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. I’m not saying this to lessen my thesis, I’m pretty…