Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was thinking about this while answering Jordan Behan’s post on content blockers. Way too often great content is lost when people can’t push it through the editing ->…
When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every detail. Every button. Well, at least you think you know it all. The fact is you’re too close to your app. You…
Closing One Chapter, Starting Another 2004 – 2014 were great, but everything has to end It’s a sobering experience when you realize that over the past 16 years you’ve written at least 2000 posts you can put your finger on. I’m guessing if you throw in all the posts I wrote as a professional blogger…
Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…
What Weight Watchers teaches us about motivation I’ve had to keep an eye on my weight since my first (medically supervised) diet at age 13 (13 year olds aren’t supposed to have high blood pressure). My mom (also a nurse) helped my follow a Weight Watchers inspired diet and it worked. Now flash forward a…
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. I’m not saying this to lessen my thesis, I’m pretty…
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…
Content marketing isn’t solely about blogging or about words—It’s about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing…