It’s hard to write for clients if you’re always in your own head.
But, not just your head, but your voice. The voice in your head that’s speaking while you’re writing.
For a long time I only had one voice. You got Tris or you got nothing. It didn’t work so well. Sure, it worked great when I was hired because I am who I am and my byline was attached, but that’s not how things work.
As a writer it’s hard to find your own voice and also develop other voices. A press release is more formal than a blog post. A white paper needs to be technical and comprehensive. If you’re ghostwriting, you need to find a way to bring your client’s voice out.
It takes practice of course. And I’m sure people can still spot things I’ve written when I don’t have the byline. But changing your voice, tone, and style are essential to all content marketers.