This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content marketers. Now this group has gone virtual with over 400 people in an invite-only Slack group. In this episode, hear…
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It’s just not the same. I’ve noticed the posts where I have to tone down “Tris”, they don’t seem to have the same impact as the ones where I can be a little more free. Now…
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a year or so. Just me walking around the neighborhood talking about marketing. Later Jim Turner and I did a show on Blog Talk…
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice from WordCamp 2009 (when he still worked at Google): Write descriptive headlines Use headings to separate sections and highlight big points Use descriptive link text (ie never/rarely…
In the decade plus I’ve been doing content marketing for startups, SMBs, and enterprises, there’s one sure thing that will derail any content marketing effort: not having established production, approval, and publishing processes. Without processes and plans, as people get busy with other things, content marketing becomes an “oh yeah we should post something, but…
I’m working on a content creation engine program for SaaS companies. As I’ve been gathering my thoughts on what makes a great content engine, I’ve hit on five things you need to know first BEFORE you start publishing. Who are you writing for? Who is your audience? What are the personas? What topics do those…
