It’s not the years under my belt, it’s how I relate to my audience
I recently let the cat out of the bag that I’ve ramped up my freelance writing practice. If I’m honest with myself, I’m most happy when I’m writing and writing about technology. But that’s not the whole picture. When I started blogging (according to my archives here in about 2004), I wrote as me for me and people like me—geeks. It worked. I wrote for a lot of different places and did pretty well at it too. Then came writing books and teaching people how to use WordPress to build websites. And this, friends, is when I figured out what I am really good at doing. I am really good at making technology understandable to everyone.
All of my books were written for novice users. I like that niche. I think it’s underserved and not many folks do it well. When I wrote my last book, I looked at a lot of other WordPress for beginners books and saw they didn’t structure the flow of chapters how I know people start using WordPress. Too much geek too fast. I know I struck the right chord with my books because when people write to me, one of the most common compliments is that they finally understand WordPress. They enjoy learning how to build their website themselves and not drown in too much tech.
And this is what I can do for you.
I make value propositions understandable and relatable to your customers
A good value proposition should be clear and simple. Our product helps these people do this thing better than the other things around by something awesome and amazing. It’s a simple formula. It should lead to people going, “oh cool, I’d like that. Heck, I need that right now.”
But it doesn’t.
People connect with value props when they have examples how it relates to them. And too often when I look at how people market themselves, it’s all about them. Our app does this. Our service manages that. Some people will be able to connect the dots and see the value, but most people can’t. Most people need you to say: “Here is a problem lots of people face. This is how to solve it.”
Don’t know what you should publish on your blog next? Here’s how using an editorial calendar lets you see what topics you have, and haven’t, covered and fill in the gaps. Planning out when you should share and re-share posts on Facebook, Twitter, and LinkedIn taking hours? Here’s how to automate the process and let an algorithm pick the best time for each network for you.
What if my product isn’t really techie and my customers certainly aren’t?
And this my superpower. What I do is learn about your customers and your product, and then speak to them. I find ways to relate to nearly everyone. I find the ideas and tone that click with your customers so they see how great you are. Is it saving time, saving money, eliminating an onerous task? Regardless of what you’re offering that’s just what I do.
How? I mean, really, how?
It’s all about my other superpower, being a polymath. I can empathize with what people do in their jobs because I spend time learning about their jobs before I write about them. I’ve done a lot of different things in my life, from the techie to the not so techie and this lets me relate to a lot of different people. I listen to what people say and what about their jobs gives them joy and what doesn’t.
I find the unique ways to connect with people and make sure what is on your website, blog, and sales material matches.
Simple as that.
Let’s have a chat and we can see if I can help you with amazing content.