5 Reasons Why Your Content Engine Is Failing
There are five things that will bring any content marketing engine to its knees. If you don’t plan to avoid them, you’re sure to hit them eventually. Here’s how to avoid that.
My Ink Stained Fingers Episode 5 Show Notes: The Most Vibrant Content Marketing Group You’ll Ever Find
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content marketers. Now this group has gone virtual with over 400 people in an invite-only Slack group. In this episode, hear…
We’ve lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It’s just not the same. I’ve noticed the posts where I have to tone down “Tris”, they don’t seem to have the same impact as the ones where I can be a little more free. Now…
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
Monday Tip: Are you sure you want to that?
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…