You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…
Content marketing isn’t solely about blogging or about words—It’s about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing…
Use a content calendar to amp up your content marketing strategy I have been writing a good bit about, well, writing and creating content. I’ve talked about tools to write with, not to be afraid of writing crap when you write everyday, how to use mind maps for outlines, and creating a B2B content marketing strategy….
If you don’t have these things, you don’t have a strategy, you’re just spraying and praying content. Building a content strategy is an essential part of marketing today. Too often I’ve seen marketers go off half-cocked with their content marketing strategies. Too often I see marketers missing these three essential pieces of their strategy. And without…
How hard could it be to publish an ebook in a couple days? Actually, not that hard. As I’ve been freelancing more, I’ve been thinking how to get more business—a rather important part of the whole freelancing thing. A lot of people have downloadable giveaways like templates, worksheets, and ebooks on their sites. I figured…
It’s not the years under my belt, it’s how I relate to my audience I recently let the cat out of the bag that I’ve ramped up my freelance writing practice. If I’m honest with myself, I’m most happy when I’m writing and writing about technology. But that’s not the whole picture. When I started…
You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the whole goal-strategy-tactics definition out of the way first. Lots of people mess this up and it’s essential to get this right out of the gate….
