It’s been misattributed to Ernest Hemingway for years, but “write drunk, edit sober” holds a lot more truth than you’d first think. Here’s why. While, yes, there is some evidence a couple drinks help creativity, let’s think more practically. Think about “write drunk” as when you’re in the zone, and words, ideas, and connections are…
What’s your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything you need to power a content marketing creation engine? All content calendars need: Title/Subject where the piece is in the process who is doing the writing who is approving when…
Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was thinking about this while answering Jordan Behan’s post on content blockers. Way too often great content is lost when people can’t push it through the editing ->…
When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every detail. Every button. Well, at least you think you know it all. The fact is you’re too close to your app. You…
Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
