Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcast data from Copilot to VS Code so the (stupid) charts would render. Then I used it to parse and re-write a WordPress XML export file to fix some…
Like it or not AI is changing the entire nature of work. The question is, will you keep making carriages, or will you start selling cars.
There are five things that will bring any content marketing engine to its knees. If you don’t plan to avoid them, you’re sure to hit them eventually. Here’s how to avoid that.
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism … Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked about one of his…
Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. I’m not saying this to lessen my thesis, I’m pretty…
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…
