Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. I’m not saying this to lessen my thesis, I’m pretty…
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…
Content marketing isn’t solely about blogging or about words—It’s about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing…
Use a content calendar to amp up your content marketing strategy I have been writing a good bit about, well, writing and creating content. I’ve talked about tools to write with, not to be afraid of writing crap when you write everyday, how to use mind maps for outlines, and creating a B2B content marketing strategy….
If you don’t have these things, you don’t have a strategy, you’re just spraying and praying content. Building a content strategy is an essential part of marketing today. Too often I’ve seen marketers go off half-cocked with their content marketing strategies. Too often I see marketers missing these three essential pieces of their strategy. And without…
Having even a half decent, mostly complete outline is better than nothing Remember back in high school when you had to write your first term paper? After all the organizing with index cards, after all the lessons on research, after working on your topic, what did your (dreaded) English teacher tell you to do? Write…
Not all the time, but it will happen. And it’s okay. One of the best pieces of advice experienced writers give new writers (and remind each other) is to write every day. Every. Single. Day. One of the barriers to writing every single day is thinking that all that content, all those words, will to…
And a few extra tools and tips thrown in for good measure When I wrote my post about creating an ebook in a weekend, I glossed over the tools I used in the process. Creating content in the 21st century has as much to do with the tools you use as the content itself. Writing has…
I used to be right there testing beta versions of WordPress. Even on this, my live, production site. I’ve been out of that habit for a while, but I keep hearing about Gutenberg and how it’s going to be the next editor. And it’s really different. Thanks to Morten I’m trying it out. His video…