Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published?
I was thinking about this while answering Jordan Behan’s post on content blockers. Way too often great content is lost when people can’t push it through the editing -> review -> publishing steps. Here are the common issues I’ve experienced creating content for companies:
- No deadlines. If you have an editorial calendar (great!), you need to put dates to things and stick to them. No deadline = no urgency = not getting published.
- Too many (editorial) cooks. All writers need editor, no question there. But no writer needs 5 editors all trying to get their comment in to “have their say”. If you need a final review or check before publishing, cool. Do that after a single person edits the piece.
- No process. My writing flow goes something like this: Idea -> Approved idea -> Research -> Write -> Edit-> Publish . Set out your steps and who is responsible for each one.
- “Who signs off” questions. If there is a higher up who needs to approve every post, that’s going to slow things down. Try to get post ideas approved first and set boundaries for what needs higher level approvals.
What are your publishing challenges and solutions?