In the decade plus I’ve been doing content marketing for startups, SMBs, and enterprises, there’s one sure thing that will derail any content marketing effort: not having established production, approval, and publishing processes. Without processes and plans, as people get busy with other things, content marketing becomes an “oh yeah we should post something, but what should we post” tactic.
Everyone starts off excited about a new blog or podcast. People post several times a week. The first shares and comments have everyone anxiously awaiting the first leads or signups. A few signups and downloads come in and people redouble their efforts. But the early wins lose their luster as a month or two passes. But content marketing is a long game.
But after a month of two, the shine wears off and other priorities creep in. Without a plan, clear goals, and realistic expectations, everything will fall by the wayside.
I want to help companies fix that. I want to close the gap between wanting to be successful at content marketing to being successful at content marketing.
I’ve developed a simple program you can roll out in as little as a month to set you up for success. I’m launching today and accepting the first cohort of 2-3 companies to go through the program. Because this program is intense and condensed, I can only take on three companies at a time.
My content marketing production engine program was developed based on over 16 years of content marketing experience and over a decade leading and creating content marketing efforts for a wide range of companies.
This month-long program includes:
- Creating an initial content marketing strategy
- Building a framework for creation, approvals, and publishing
- Generating your first three months of content ideas in a content calendar
- How to research, write, edit, approve, publish, and promote your content
- How to measure success
At the end of the program you will have a strategy, content calendar with content, processes, and plans for success. Companies who complete the program will also receive a discount on my writing and ending services, if they need help producing content.
To get started, please complete my kickstart form to learn more about you and then book a free 30 minute consultation with me to start things off. If you have questions, feel free to email me and I will answer your questions.