Simple things to kick start your content marketing Doesn’t matter who you are, marketer or not, you’ve heard content marketing is the new best practice for all marketing. Create great content and leads will pour in, sales will increase, and all will be good with the world. There’s more than a touch of hyperbole in…
What Weight Watchers teaches us about motivation I’ve had to keep an eye on my weight since my first (medically supervised) diet at age 13 (13 year olds aren’t supposed to have high blood pressure). My mom (also a nurse) helped my follow a Weight Watchers inspired diet and it worked. Now flash forward a…
Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…
Just a set of tools that if you master them, you can market anything I’ll put a caveat here at the beginning—I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. I’m not saying this to lessen my thesis, I’m pretty…
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…
Content marketing isn’t solely about blogging or about words—It’s about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing…
Use a content calendar to amp up your content marketing strategy I have been writing a good bit about, well, writing and creating content. I’ve talked about tools to write with, not to be afraid of writing crap when you write everyday, how to use mind maps for outlines, and creating a B2B content marketing strategy….
If you don’t have these things, you don’t have a strategy, you’re just spraying and praying content. Building a content strategy is an essential part of marketing today. Too often I’ve seen marketers go off half-cocked with their content marketing strategies. Too often I see marketers missing these three essential pieces of their strategy. And without…
Having even a half decent, mostly complete outline is better than nothing Remember back in high school when you had to write your first term paper? After all the organizing with index cards, after all the lessons on research, after working on your topic, what did your (dreaded) English teacher tell you to do? Write…
