person using MacBook Pro
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Announcing the Content Marketing Production Engine Program

ByTris

In the decade plus I’ve been doing content marketing for startups, SMBs, and enterprises, there’s one sure thing that will derail any content marketing effort: not having established production, approval, and publishing processes. Without processes and plans, as people get busy with other things, content marketing becomes an “oh yeah we should post something, but…

Stop Playing Content Marketing Roulette
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Stop Playing Content Marketing Roulette

ByTris

Make a plan, define a goal, and measure the results There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. You try a…

If you create content to go viral, you’ve already failed
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If you create content to go viral, you’ve already failed

ByTris

You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They…

Monday Tip: Are you sure you want to that?
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Monday Tip: Are you sure you want to that?

ByTris

And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content plans—content plans aren’t strategies yet, they are ideas to get the ball rolling—folks often say something like “I’d like to start a podcast. Maybe do a video…

To Blog or Not To Blog, That’s the Wrong Question
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To Blog or Not To Blog, That’s the Wrong Question

ByTris

Content marketing isn’t solely about blogging or about words—It’s about connecting If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing…

The Washington Times: Special Report What’s all the blog about?

ByTris

This article was picked up by both Rick Bruner and Debbie Weil (who's picture is in the article). The article goes over the standard stories and stats. There is an interesting point, though, that I don't think is on the mark: Consumers are unlikely to abandon established newspapers, magazines and TV news programs for bloggers…

From Rick Bruner’s blog: Calling for Blog Publishing Platform Reviewers

ByTris

Rick Bruner is soliciting reviewers of different blogging platforms, including Blogware. He's offering $25 USD for submitting a review. I'm tempted to put my name into the hat for the Blogware review (Rick, if you're reading, my e-mail will be coming soon if I decide to apply). I think this a great idea, especially from…

Get your business blogging with BlogCatalyst(TM)!

ByTris

Larix Consulting, in partnership with Borealis Networks, has launched BlogCatalystTM, a hosted blogging service designed with small to medium-sized businesses in mind. Business blogging is exploding. Businesses large and small are taking advantage of the power of blogging, reaching and interacting with customers in a whole new way. But blogs can go far beyond the…