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Tris Hussey AI Enablement Consultant
AI Consulting Without Hype
  • Hiring today is like playing darts blindfolded
    AI | Internet Life | Web 2.0 | Work

    Hiring today is like playing darts blindfolded

    ByTris May 2, 2025May 2, 2025

    The job of finding a job and hiring for a job is harder and more complex than ever. And AI is only going to make it worse. Just not how you think.

    Read More Hiring today is like playing darts blindfoldedContinue

  • There is No Such Thing as a Secure Encryption Backdoor
    Security & Encryption

    There is No Such Thing as a Secure Encryption Backdoor

    ByTris April 22, 2025April 22, 2025

    Nothing is secure online if there are backdoors into encryption tools.

    Read More There is No Such Thing as a Secure Encryption BackdoorContinue

  • 5 Reasons Why Your Content Engine Is Failing
    Content Marketing & Strategy | Marketing | Social Media

    5 Reasons Why Your Content Engine Is Failing

    ByTris April 18, 2025April 22, 2025

    There are five things that will bring any content marketing engine to its knees. If you don’t plan to avoid them, you’re sure to hit them eventually. Here’s how to avoid that.

    Read More 5 Reasons Why Your Content Engine Is FailingContinue

  • Why You Need Me to Write for You
    Marketing | Random Bits | Technology | Writing

    Why You Need Me to Write for You

    ByTris April 15, 2025April 15, 2025

    I’m just going to put this out there, I see a lot of people looking for a copywriter/content marketer/word wizard to boost/start/lead their content marketing endeavors. I think a lot of applications get lost in the shuffle, so, based on a cover letter I wrote (and helpfully edited with an AI) here is why you,…

    Read More Why You Need Me to Write for YouContinue

  • The Secret to Success is Reinvention
    Random Bits | Technology | Writing

    The Secret to Success is Reinvention

    ByTris April 14, 2025April 14, 2025

    I gave a career day talk at Imagine High, the local arts and technology high school here in Chilliwack. This is the kind of school where the kids who don’t fit in, fit in. All the artistic, neuro-spicy, creative, weird, geeky kids who tend not to enjoy, or thrive, in a “normal” high school gravitate…

    Read More The Secret to Success is ReinventionContinue

  • Generative AI today makes me think it’s 1997 all over again
    Generative AI | Technology

    Generative AI today makes me think it’s 1997 all over again

    ByTris March 24, 2025March 26, 2025

    Websites were a dog’s breakfast back then, but they had to be to get here now Update March 26: Long-time colleague Richard MacManus wrote on Cybercultural about the internet in 1995. It’s worth a read to set the stage for this post. Oh frames, how we loved and hated you so. I started building websites…

    Read More Generative AI today makes me think it’s 1997 all over againContinue

  • Here we are, all over again
    Announcements

    Here we are, all over again

    ByTris March 19, 2025April 19, 2025

    You might say I’m a bad blogger. I talk about writing everyday. I talk about what it takes to keep improving your craft. And yet, my blog here has languished for about four years. No new posts No new podcast episodes Pretty much no new nuthin’ since March-April 2021. And why is that? I was…

    Read More Here we are, all over againContinue

  • ...I've reached my final destination, bought a radio station and she's fifty thousand watts pure and clear...(From the song K S O S by Emmylou Harris) / Home radio studio of Nitty-Gritty Music Radio, you can listen at http://nittygritty.me
    Marketing | Shows and Podcasts | Writing

    Mark Evans on the rise of fractional CMO, LinkedIn, and storytelling

    ByTris April 21, 2021April 21, 2021

    Episode 11 Show Notes This week I’m chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional CMO, LinkedIn, writing, and storytelling. Mark has a great podcast and newsletter you can find at Marketing Spark. Mark has really inspired me as I moved…

    Read More Mark Evans on the rise of fractional CMO, LinkedIn, and storytellingContinue

  • ...I've reached my final destination, bought a radio station and she's fifty thousand watts pure and clear...(From the song K S O S by Emmylou Harris) / Home radio studio of Nitty-Gritty Music Radio, you can listen at http://nittygritty.me
    Content Marketing & Strategy | Marketing | Shows and Podcasts

    My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back

    ByTris April 14, 2021April 15, 2021

    This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism …  Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…

    Read More My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and BackContinue

  • ...I've reached my final destination, bought a radio station and she's fifty thousand watts pure and clear...(From the song K S O S by Emmylou Harris) / Home radio studio of Nitty-Gritty Music Radio, you can listen at http://nittygritty.me
    Marketing | Random Bits | Shows and Podcasts

    Episode 9 Show Notes: Jordan Behan on Repurposing Content

    ByTris April 7, 2021April 7, 2021

    This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts of your content production (this was a not-so-subtle nod to me and my issues with Episode 6). Jordan and I talk about taking things like video (which he publishes weekly and…

    Read More Episode 9 Show Notes: Jordan Behan on Repurposing ContentContinue

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