It wasn’t what I expected; it was better This essay was the last—non-graded—assignment to complete all my coursework to earn my Chartered Marketer designation from the Canadian Marketing Association. The assignment was to write a memo to a current or former boss about the program, what I got out of it, and how it will…
Being part of the Chartered Marketers Program opened my eyes to what AI-powered learning can really be like. And it’s awesome. Plus a new, free workshop for AI and learning. About a month ago I started the Chartered Marketers program by the Canadian Marketing Association. At first blush I had some serious trepidation about completing…
Endless inspiration, but you have to give back too I love finding and collecting prompts. Organizing them is something else entirely—I’m using Javelin now, tried NotebookLM, might try Obsidian next—often am looking for a prompt thinking “I know I have a prompt for this…”, and that’s how this story started out. I’m sure I have…
Smashing the Machines in Portland Won’t Stop the Future Last week in Portland, Oregon, something happened that felt ripped from the history books. A reactionary response to society, technology, and the people associated with it. Something that, I hope, isn’t a sign of things to come, but given the state of things in the world,…
We aren’t going to get better AI adoption by just winging it Navigating the AI Maze: Why Every Marketing Team Needs a Guide A couple of fantastic posts from my friends: David by DesignIntelligent Wealth vs. Cognitive DebtAmerica has lived with a wealth gap for decades. In 1971, six in ten Americans sat in the…
Just because because the hammer is fancy, doesn’t mean it’s better Disclosure: I created a prompt do be a co-writer for me. It’s trained on my style, my quirks, eight years of blog posts, and the entirety of the last book I wrote (435 pages). I asked it, as a test, to write something for…
I am extremely excited to announce the official launch of my hands-on AI for Content Marketers Workshop. This workshop was born out of the work I did developing my Content Marketing Kickstart program. I’ve been refining prompts I use to do the in-depth Brand Voice Guide, Comprehensive Content Audit, and Content Plans and thought, why…
Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcast data from Copilot to VS Code so the (stupid) charts would render. Then I used it to parse and re-write a WordPress XML export file to fix some…
If you want to really understand what AI can do, you have to do it for yourself first. No, this post isn’t about me working through mental/emotional baggage to be a better person—though the title could work for that too—this is about my approach to learning any new tech I come across. Ever since my…
Like it or not AI is changing the entire nature of work. The question is, will you keep making carriages, or will you start selling cars.