You might say I’m a bad blogger. I talk about writing everyday. I talk about what it takes to keep improving your craft. And yet, my blog here has languished for about four years. No new posts No new podcast episodes Pretty much no new nuthin’ since March-April 2021. And why is that? I was…
Episode 11 Show Notes This week I’m chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional CMO, LinkedIn, writing, and storytelling. Mark has a great podcast and newsletter you can find at Marketing Spark. Mark has really inspired me as I moved…
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journalism … Nevermind, it will all make sense in the episode.Tod runs engageQ Digital and you should be listening to his 1/4 of a Milo…
This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts of your content production (this was a not-so-subtle nod to me and my issues with Episode 6). Jordan and I talk about taking things like video (which he publishes weekly and…
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since early in the social media days but didn’t meet in person until he moved from Toronto to Vancouver. Sheldon and I talked about one of his…
I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken until now. We talked about how to use mind mapping for writing, ideas, even project management. It’s a great synchronicity because not an hour before I…
Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none other than Brett Terpstra who: Wrote for The Unofficial Apple Weblog (TUAW) Worked at AOL Was the developer behind Engadget and TechCrunch Created the Markdown…
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person group in Toronto for other content marketers. Now this group has gone virtual with over 400 people in an invite-only Slack group. In this episode, hear…
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It’s just not the same. I’ve noticed the posts where I have to tone down “Tris”, they don’t seem to have the same impact as the ones where I can be a little more free. Now…
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a year or so. Just me walking around the neighborhood talking about marketing. Later Jim Turner and I did a show on Blog Talk…
