This might have been Google’s plan all along. The Gemini-powered RAG for all your research, work, and data. I think NotebookLM might be the most under-appreciated and under-utilized AI tool we have right now; and I’m including myself in there too. I’ve talked about it. I’ve taught about it. I’ve shown how amazing it is…

Better tools make faster work to have the time to make stuff that matters I’ve been in the content game for a long time. Long enough to know that you can’t fake engagement. And for a podcaster, there’s one metric that tells the brutal, honest truth: listen-through rate. On a B2B podcast I was running,…

It takes five things to make AI work at work: preparation, practicality, purpose, people, and patience I gave a talk on AI recently, and as I was answering questions, something occurred to me: a lot of the questions people have are fundamental to how AI will actually function at work. They weren’t simple or basic…

You can’t juggle it all and expect to have space to think about anything. Maybe a fractional CMO is the answer? Your day starts with a crisis in sales. Then an HR issue lands on your desk like a lead balloon. You spend an hour wrestling with a spreadsheet for finance, and just before 3…

Yes, you can use AI for content calendars and planning, but that’s not the whole thing. I saw a great post on LinkedIn today by Rachel Sparacio-Foster that just nailed something I’ve seen over and over again—heck I’ve even been guilty of it in the past myself: thinking if you have a content calendar chock-a-block…

It’s process, not AI, that fixes this (but AI can help) Every marketing team is guilty of this, doesn’t matter if you’re one person or 100. Random acts of marketing crop up—and usually out of the blue. The odd thing is—at least for a “Marketing Department”—no one plans to have a mess of these random…

It wasn’t what I expected; it was better This essay was the last—non-graded—assignment to complete all my coursework to earn my Chartered Marketer designation from the Canadian Marketing Association. The assignment was to write a memo to a current or former boss about the program, what I got out of it, and how it will…

Being part of the Chartered Marketers Program opened my eyes to what AI-powered learning can really be like. And it’s awesome. Plus a new, free workshop for AI and learning. About a month ago I started the Chartered Marketers program by the Canadian Marketing Association. At first blush I had some serious trepidation about completing…

Endless inspiration, but you have to give back too I love finding and collecting prompts. Organizing them is something else entirely—I’m using Javelin now, tried NotebookLM, might try Obsidian next—often am looking for a prompt thinking “I know I have a prompt for this…”, and that’s how this story started out. I’m sure I have…

Smashing the Machines in Portland Won’t Stop the Future Last week in Portland, Oregon, something happened that felt ripped from the history books. A reactionary response to society, technology, and the people associated with it. Something that, I hope, isn’t a sign of things to come, but given the state of things in the world,…