Make AI Your Business Superpower

I help businesses and marketing teams move beyond the hype, implementing practical AI strategies and workflows that cut costs, scale content, and drive real growth.

Is your team overwhelmed by the endless stream of new AI tools? Are you struggling to create an AI content strategy that delivers quality, not just quantity? You’re not alone. The promise of AI is massive, but the path to practical implementation is unclear. Many businesses are stuck in a cycle of random experimentation, wasting time and resources without seeing a return. They fear creating generic, robotic content that alienates their audience and damages their brand. You need a guide—a translator—who can provide a clear map through this confusing new territory.

Services

Here’s how I help & what I do.

AI Consulting, Hands-on AI Workshops, AI-augmented Content Marketing

Strategic AI Consulting

For leaders who need a clear roadmap to integrate AI for business growth and efficiency. We’ll define your goals, audit your current state, and build a profitable, responsible AI strategy.

AI Workshops & Training

For marketing teams that need practical skills. We’ll move beyond theory with hands-on training that gives your team the confidence and competence to use AI effectively.

AI Content Marketing

For businesses that need expert execution. I deliver human-crafted, AI-amplified content—from blog posts to white papers—that resonates with your audience and performs.

Testimonials

Few content marketers engage with AI as thoughtfully as Tris. In this workshop, he shares impactful prompts that he spent months refining and gives you the space to learn by applying them. You’ll leave with shortcuts you can use to produce meaningful drafts of content strategy documents
Riviera Lev-Aviv
Principal at RL Content Strategy & Services

Tris is simply a word wizard. He has an incredible passion for writing and his ability to tie together concepts and ideas is something really special. Working alongside with Marketing, he supported the Sales team with messaging, creative ideas, and positive energy.
Spencer Robins
Dir. of Sales Development, Tipalti

Tris is both a professional colleague and personal friend. I’ve long been impressed with his ability to translate explain the tenets of technology in a way that even the most layman among us can understand. He is one of the true veterans and visionaries in this space.
Paul Chaney
President, Prescriptive Writing

My Latest Insights

Announcing My First Hands-on AI Workshop

I am extremely excited to announce the official launch of my hands-on AI for Content Marketers Workshop. This workshop was born out of the work I did developing my Content Marketing Kickstart program. I’ve been refining prompts I use to do the in-depth Brand Voice Guide, Comprehensive Content Audit, and Content Plans and thought, why…

Read More Announcing My First Hands-on AI Workshop
Vibe coding games isn’t frivolous, it’s essential

Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcast data from Copilot to VS Code so the (stupid) charts would render. Then I used it to parse and re-write a WordPress XML export file to fix some…

Read More Vibe coding games isn’t frivolous, it’s essential
Solving My Problems First

If you want to really understand what AI can do, you have to do it for yourself first. No, this post isn’t about me working through mental/emotional baggage to be a better person—though the title could work for that too—this is about my approach to learning any new tech I come across. Ever since my…

Read More Solving My Problems First

Ready For Some AI Superpowers?

Whether you need a strategic partner to guide your AI adoption, a hands-on workshop for your team, or expertly crafted content that performs, it all starts with a conversation. Let’s talk and see how we can achieve your goals together.

Let’s talk