If you sell online or offer something online through an ad, you need to understand your conversition rate…which of course gets back to metrics and eyeball glazing. There are good benchmarks in this article to use as guideposts. Benchmarking an Average Conversion Rate

The reason, I think, that marketers don't get the information they need is that many of the metrics tools (not just web metrics) haven't been easy to use and have been the domain of IT for a long time. Technolgies need to allow marketers to easily cruise through data and be able to find the…

Ah the visionaries are out in full force here…But more ideas and visions of what could be possible. PCWorld.com – Mapping the New Internet

Another example of how the BizBlog is helping already over taxed info-workers keep up. While in the same boat not so long ago I often wondered how management expected people to actually get the work done when everyone was in meeting all the time. The answer is, of course, they expect people to stretch their…

This article gets the brain cells going. There is a lot to the “Four 'Co's”: Communication: instant messaging, e-mail, Web conferencing, streaming video and voice tools, and other messaging solutions Coordination: calendaring, task and project management, contact management, and related technologies Collaboration: file and application sharing, discussion, wikis, blogs and other shared-space technologies Community: social…

I don't know quite to make of this, but there are some very interesting blogs listed. At least worth a look. Hot Links

Clearly AOL had to do this since both Yahoo and MSN had developed similar agreements. Even free IM is ligitimate within the business world now, so by adding these are a core requirement. Of course only fairly larger American companies could afford to take advantage of these services. Small businesses and consultants will need to…

This is a very interesting commentary on the whole will webfeeds replace e-mail debate. I agree that webfeeds are maturing and have a lot of hype right now, but I also think webfeeds will allow e-mail to mature and return to it's original use as a person to person medium. Ed Brill

This has far reaching implications. I think the major telcos of the world will be watching BT and seeing how successful the endeavour is. I hope that Canada could soon take that kind of leadership. But with our multi-company system, this kind of wholesale network rebuild is sadly unlikely. BT will be one of the…

And the discussion continues…There are some good ideas presented, but most of them are way too complicated for most bloggers or those of us who use a service like Blogger. I was thinking about the little graphic/webbug idea, but I think it would get booted from my feed. Maybe it's time for a test. How…