AI Workshops & Training Classes

AI Workshops for Marketers: Upskill Your Team. Unleash Your Potential.

Your marketing team is smart, creative, and capable. But the rapid pace of AI development has left them struggling to keep up. They need more than just a list of tools; they need a framework for thinking, a process for creating, and the confidence to use AI as a powerful creative partner. My workshops are designed to provide exactly that.

AI Workshops and Training 1

Current Class Offerings

AI Kickstart for Content Marketing (2 hours)

Intensive session that covers the basics of how to use AI for content marketing. Create a brand voice guide, comprehensive content audit, and content plan in just two hours! Includes advanced prompts and a 30+ page handbook of prompts for marketing and more.
(Online only, held monthly or by request)

AI Marketing Foundations (Half-Day)

This session is the perfect starting point for teams just starting to use AI. We cover the essential concepts, learn frameworks for effective AI prompting, and get hands-on experience with the tools that will have an immediate impact on your team’s productivity and creativity.

Building the AI-Powered Content Workflows (Full-Day)

This intensive, hands-on workshop is where strategy meets execution. Your team will map their existing content process from ideation to distribution and, together, we will rebuild them with AI integrated at every key stage. They will leave with a documented, customized, ready-to-use AI-assisted workflow.

Custom Training (Half or Full-Day Classes)

Have a specific challenge or goal? I design and deliver bespoke training programs tailored to your industry, your team’s current skill level, and your unique business objectives. Let’s build the perfect program for you.
From custom GPTs and advanced prompting to vibe coding and running local LLMs, I can tailor a session to your needs and goals.

What your team will learn

  • Master writing effective AI prompts that deliver superior results.
  • Learn to ethically and responsibly source, use, and cite AI-generated content and ideas.
  • Build custom, AI-assisted content calendars, brand voice guides, content audits, and ideation processes.
  • Use AI for advanced research, data synthesis, and audience analysis.
  • Develop techniques to use AI as a collaborator and editor to enhance your team’s creativity.
  • Understand the limitations and risks of current AI models and how to mitigate them.

Online or In-person: You Choose!

All classes can be held online or in-person. Online classes can be held via Google Meet or your company’s Teams or Zoom account. Additional travel costs will be added for in-person classes outside the Fraser Valley, BC.

AI Workshops and Training 2

Workshop FAQs

Content Marketers, Copywriters, Social Media Managers, Content Strategists, Digital Marketing Specialists, and the Marketing Leaders who guide them.

No, the workshops are designed for the free versions of leading tools like ChatGPT, Google Gemini, and Anthropic Claude. However you will have a better experience using a paid version of an AI tool. Guidance on premium versions will be provided.

Absolutely! All the workshops are designed for people new to using AI, but by the end of the workshop you’ll be an AI expert.

Yes! All workshops can be held virtually via Google Meet or with your own Teams, Zoom accounts

Yes! You will need to provide a space where people can work with laptops plus a projector and screen or large monitor to the class can follow along with me. For classes outside the Fraser Valley (Abbotsford, Mission, Chilliwack, Agassiz, or Hope), there will be additional travel costs on top of the class fees.

AI Workshops and Training 3

About me

I’ve been teaching people how to use technology for over 15 years. I’ve taught WordPress, how to build websites, and podcasting for the University of British Columbia (UBC) and the British Columbia Institute of Technology (BCIT). I’m also the author of three best-selling books on blogging and WordPress. I’m well known for being able to explain technology so it is accessible, engaging, and fun. If there is one thing I’m most passionate about it’s making sure everyone who wants to learn technology can.

Start learning AI today!

AI is the most critical and consequential new technology since email and the web. Learning how to use and master AI is one of the most in demand and crucial skills today. If your team, your company, isn’t on board, they will be left behind.

Get in touch for pricing and availability