Make AI Your Business Superpower
I help businesses and marketing teams move beyond the hype, implementing practical AI strategies and workflows that cut costs, scale content, and drive real growth.

Is your team overwhelmed by the endless stream of new AI tools? Are you struggling to create an AI content strategy that delivers quality, not just quantity? You’re not alone. The promise of AI is massive, but the path to practical implementation is unclear. Many businesses are stuck in a cycle of random experimentation, wasting time and resources without seeing a return. They fear creating generic, robotic content that alienates their audience and damages their brand. You need a guide—a translator—who can provide a clear map through this confusing new territory.
Services
Here’s how I help & what I do.
AI Consulting, Hands-on AI Workshops, AI-augmented Content Marketing
Testimonials
My Latest Insights
The 5 Ps of AI Adoption
It takes five things to make AI work at work: preparation, practicality, purpose, people, and patience I gave a talk to the Canadian Marketing Association for their Chartered Marketers program about how I used AI to help me learn, get through the coursework, and earn my Chartered Marketer designation—something I’ve written about before. As I…
Your Marketing Isn’t Working Because Your Brain Has Too Many Tabs Open
You can’t juggle it all and expect to have space to think about anything. Maybe a fractional CMO is the answer? Your day starts with a crisis in sales. Then an HR issue lands on your desk like a lead balloon. You spend an hour wrestling with a spreadsheet for finance, and just before 3…
Content Calendars, Planning, and AI Work Slop
Yes, you can use AI for content calendars and planning, but that’s not the whole thing. I saw a great post on LinkedIn today by Rachel Sparacio-Foster that just nailed something I’ve seen over and over again—heck I’ve even been guilty of it in the past myself: thinking if you have a content calendar chock-a-block…
Ready For Some AI Superpowers?
Whether you need a strategic partner to guide your AI adoption, a hands-on workshop for your team, or expertly crafted content that performs, it all starts with a conversation. Let’s talk and see how we can achieve your goals together.