- Doc Searls Weblog · The Revolution Will Not Be Intermediated
- Content Farms: Why Media, Blogs & Google Should Be Worried
- The supersizing of content; or how we are turning the Web into an obese mess
Which makes me think about the early days of professional blogging. When people decried what I was doing, that professional blogging would lead to crap content. Maybe it has in the case of Demand Media (and others), but I also think what I started doing in 2004 paved the way for more bloggers to make money as bloggers for Techcrunch, ReadWriteWeb, TUAW, and all the other big content-driven sites. These content-driven sites that did a damn good job at toppling the mainstream media for dominance of the media megaphone. But there’s a (somewhat) new challenge out there sites rife with quickly written content that might answer a question or provide links to resources, but little else. We’ve had mass content sites for a while, they aren’t terribly new, just the tools for promotion and buzz building have gotten better.
The question that’s being raised today is can content like I, RWW, TC, TUAW b5media produce survive when we’re out-posted and out-linked by content farms. I think we can, if we work more together than apart. If we’re serious about good content, then good content needs to be supported. Sure, Doc Searls has a valid point that he has been producing great content for years. So have I, and I’ve supported myself through the other things that come with great content (consulting, etc), but I think we have to do a little more this time around.
If part of the power of Demand Media and others is scale then we can fight back with scale of our own. What if there were customized WP-MT plugin like Zemata or Outbrain that pulled recommendations only from posts within a federation of sites? Sites where great content is the rule, not exception.
No, it wouldn’t be easy and yes, it would lead to “I’m good enough for…” discussions. However considering one of the biggest issues is the inter and intra site linking of content farms reinforcing and augmenting the SEO value of the posts, I think this is worth a look.
Or maybe we need to summon back the blogroll and be more in the habit of linking to each other.
Or Techmeme could launch a widget like I’ve talked about to show “related posts on Techememe”.
Regardless, in the end what we, as crafters of content, need to remember to do is: keep crafting great content.