Slide out of the spotlight and start being interesting

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It’s taken me a few days to come up with the angle here. I read this Business Insider post on Klout—Klout and startup adolescence—and I knew there was a good post in there (beyond saying “oh Klout is terrible” or “how we need Klout more than ever”), I just couldn’t quite put my finger on […]

Klout: Ups, downs, love, hate. Important?

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One of the Holy Grails of social media—besides ROI—is a true and accurate measure of someone’s influence online. Twitter Grader started off the rush, if memory serves, and when Twitter Grader hit the scene we were all vying to hit that vaunted 100% score. Not to mention be on the top of the leader boards for […]