hotter. Google announced two weeks ago the public beta of AdSense
for Feeds (I applied and was accepted today into this program on my
blog View from the Isle, I expect the Google ads to start appearing in the next day or so). Why is RSS advertising hot? Because advertisers are realizing that a small, but growing, number of people are not visiting the websites associated with the feeds they read. If you don't visit the website, you can't see the ads
. Pretty simple. Here are a couple paragraphs from a Yahoo
article on this:
advertisers are likely to follow the same path in the hunt for
distracted consumers. In a poll released by Forrester Research last
month, 57 percent of online advertisers expressed interest in RSS
advertising. Google, Yahoo!, Kanoodle and RSS ad networks like Pheedo
have begun inserting targeted text ads in syndication feeds, offering
advertisers the chance to build RSS campaigns with reach. “RSS is the
next wave of real estate the network builders are going to go after,”
said David Roth, director of search marketing at Isobar's Carat
Interactive in San Francisco.The
bigger opportunity in RSS advertising, said Rojo's Alden, lies in
so-called “endemic advertising,” where a marketer creates its own
contextually relevant feed that a user can choose to receive along with
editorial feeds. For instance, a consumer adding food-related feeds
could be offered a feed of recipe tips from a food manufacturer. “You
can generate successful experiences that will ultimately translate into
transactions,” Alden said.
… you might say. Here is the bottom line. You give
individual blog writers the ability to easily add ads to their posts,
ads that can be carried through RSS feeds, ads that are relevant, ads
that pay well, you are going to be able to leverage your position as
middle man for both advertisers and bloggers.
is why we're building what we're building. While blogs might be
hot, might be changing how we see the world, it is RSS that is changing
how we get that news and information. Blogs and RSS together are changing the online publishing landscape. Ads in RSS are just the next step in the evolving revolution.
Hussey is a professional blogger and blog consultant, the Chief
Blogging Officer for Qumana Software, and Managing Director of Qumana
Services. He can be reached at tris AT qumana DOT com or tris AT
trishussey DOT com.