Internet Marketing
« Previous EntriesWalking the walk and talking the talk about technologies and communities
Friday, July 13th, 2007I followed a mention of Jeremy Pepper on Eric Rice’s blog on Jeremy’s genuine interest in technology. Jeremy isn’t your typical PR person. As you can tell from his post, he gets the new technologies because he uses them. Like a true geek, he checks new stuff out because he thinks they sound interesting or cool:
You [...]
Time spent metric doesn’t work for blogs, page views are still relevant
Thursday, July 12th, 2007I’ve been contemplating metrics since Steve Rubel proclaimed the final death of the page view a little while ago. While I’m not a fan of picking one number to judge a site’s success or failure, page views were certainly better than “hits” ( How Idiots Track Success). Visits, as they are presently calculated, have always been problematic [...]
Pay-Per-Post buys Performancing, thinking about deleting my account
Thursday, December 28th, 2006Yesterday's news (Techcrunch and ProBlogger), formally announced to today by Pay-Per-Post, PPP is buying Performancing except for the Firefox blog editing plugin and the Ad Partners network. This really troubles me. I haven't been a fan of Pay-Per-Post. Just didn't like the way advertisers could buy positive reviews and bloggers didn't have to disclose paid [...]
Crayon, the ultimate virtual company
Sunday, October 22nd, 2006This is just breaking news here. Just caught that Neville Hobson and Shel Holtz will be launching a new marketing company called Crayon (love the logo) on Nov 26. Techcrunch has it as a part of a Second Life post. What is going to make Crayon interesting to watch is that it is going to [...]
Is Google eating its own tail? Is the online world making advertising less effective?
Monday, January 30th, 2006One has to wonder, if you can debunk the claims of an advertiser online, is this undercutting advertising? Mathew Ingram and Rob Hynman are wondering this. They have interesting arguements, but I think about the other side of the coin … where do I go to look for something when I'm ready to buy? The [...]
The IMs take sides … Skype left out in the cold? Oops.
Wednesday, December 21st, 2005Hot topic today? Hmm, Google and AOL? Yeah, that's pretty juicy. Me, I'm looking at the looming IM wars. So, where do we stand? Okay the threat of Skype and Google got MSN and Yahoo pretty nervous, so they decided to become interoperable. Nice. Now Google buys 5% of AOL, and now Google Talk and [...]
It's been a long time coming. Qumana 2.0 is live, and the secret is out
Wednesday, October 12th, 2005After months and months of testing and lots of not-so-subtle hints (come on the ads have been in my posts for months so you knew something was up) it's out. It's live. We're calling it Qumana 2.0. What's the big deal? Come on you just launched 1.0 at Gnomedex. Well with this version we're trying [...]
More on Konfabulatorhoo!
Thursday, August 11th, 2005Chris Sherman over at SearchEngineWatch wrote an interesting piece on Yahoo!'s recent purchase of Pixaria/Konfabulator—Why Yahoo Bought Konfabulator.
He covered it from the Yahoo perspective of integrating the desktop,
Yahoo! services, the user, and the Net. I was going to write
about that perspective, but you know, I was thinking, there's more to
this.
I'm thinking that this kind of
integration [...]
Konfabulator-hoo! and the rise of Blogma
Tuesday, July 26th, 2005One of the first things I read this morning was this great news, or so I first thought—Globetechnology- Yahoo buys Konfabulator.
Konfabulator, now a Yahoo property now free! Cool!
Download, download, download. Wait. I seem to remember now
that my once powerful laptop (2.5 years ago) is now rather underpowered
to say the least so, I'll have to pass. [...]
New ads from Chitika move online ads to a new paradigm
Monday, June 20th, 2005As you have seen of late I have had—as most Qumana folks—Chitika
ads in my posts. These have been very successful for me.
It's always fun, though, to get tipped off to something new.
Chitika let Qumana know late last week about their new eMiniMall ad
format. I have to say that this has got to be one of [...]
AdSense for RSS isn't working
Friday, June 17th, 2005Not long ago the announcement that Google had developed AdSense for RSS feeds was greeted with both enthusiasm and maybe a little caution. I put in my request to have them for my View from the Isle feed (via FeedBurner), it took an inordinately long time to get a response and then it took me [...]
Endemic Advertising, the next frontier in RSS advertising
Tuesday, June 7th, 2005Advertising in RSS feeds is hot and getting
hotter. Google announced two weeks ago the public beta of AdSense
for Feeds (I applied and was accepted today into this program on my
blog View from the Isle, I expect the Google ads to start appearing in the next day or so). Why is RSS advertising hot? Because advertisers [...]
Full feeds aren't the problem. Better advertising choices are needed
Wednesday, May 25th, 2005I've been following the discussion on full feeds versus excerpts with more than a little interest–B.L. Ochman's weblog - I'm With Chris Pirillo: Full Test RSS Feeds Are Dead -TurboBlogger.com » No Full Feeds for You! -Full-Text Feeds are Dead (Chris Pirillo) -Micro Persuasion- Another A-List Blogger Abandons–since I wrestled with the same issue not too long ago. [...]
Hey where did your ads go?
Thursday, April 28th, 2005If you've visited my actual blog recently you might have noticed
the sudden disappearance of Google AdSense ads. Why you might
ask? Frankly, bluntly, they suck. Because the title of my
blog always has blogs, blogging etc in it, the ads were stuck on blog
ads. And since Google ads don't carry through RSS–yes I know
that this is changing–I [...]
RSS Advertising…it's coming and fast
Friday, April 8th, 2005[I published this on a couple Qumana Blogs, but thought you might like to see it here too.]
RSS
advertising. It's what bloggers are really waiting for to
monetize their writing. Google AdSense sounds great, but there is
a teeny, tiny flaw–if no one visits your site, no one sees the ads, if
they don't see the ads they can't [...]