Fine, my skill at lyrics leaves a lot to be desired, but the first thing I thought about when I saw the VentureBeat piece on LinkedIn buying Slideshare was—this is going to rock for establishing authority and expertise in a topic area!
The subsequent post on the LinkedIn Blog—Linkedin Blog » SlideShare + LinkedIn = More Value for Professionals and TC post—LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M | TechCrunch—touches on this key aspect of the acquisition, but I don’t think either really drives the point home well enough. Allow me to fill in the gaps.
As you know I’m back doing freelance writing. It’s been about six months since I was taking writing gigs, so I’ve been busting my hump reforging connections and working on getting more gigs. One facet of what I do is teach. A big part of teaching is giving a solid presentation. Solid presentations are done in Keynote or PowerPoint. Where do I post a lot of my presentations (not all, but I might start now)—Slideshare.
As a professional, I’ve been on LinkedIn for years and years. I try to keep my profile up to date and catchy. So LinkedIn is also essential for me to get gigs. It’s my digital resume. It’s my professional listing in the real Who’s Who of the Internet.
Well, if my Slideshare presentations are now just an automatically embedded part of my LinkedIn profile, people can quickly see examples of my presentation style (offbeat and quirky with lots of usable nuggets of information, in case you were wondering) all the while looking at what I’ve been doing professional (all the way back to the late 90s when I launched over two-dozen pharma websites in a year and a half and my start as Canada’s first professional blogger in 2004).
Excited? Yeah I’m really excited about this new move. Authority and expertise in words and pictures for everyone to see.